Lang Lang
after four consecutive years of losses, Sony ushered in 10 years of
organizational restructuring.
this time initiated by new CEO Kazuo Hirai, executive adjustment, in addition to the former president of Sony (China) Nagata Haruyasu transferred Sony Senior Vice President, former Sony Marketing (Japan), President of Kurita stretch tree (Nobuki Kurita) as Sony (China) Co., Ltd. CEO, as well as a dizzying array of executive appointments, involving financial, business strategy, technology strategy, product strategy, marketing, almost all the important positions.
April 1, 2009, a congregation of the Kazuo Hirai, Sony's new executive will be formally taking office, Sony entered the
for the structure adjustment of Sony, Sony (China) Co., Ltd. Media Public Relations Management Department Director Jiang Jingyuan March 28 told this reporter that, changed from three to two more flat the
organization structure reshuffle
in 2009, in order to reverse the loss-making situation, Sony CEO Howard Stringer began to repeatedly adjust the Group business structure. March 2011, he will be Sony's core business restructuring
the end of March 2012, Sony under Hirai surgeon, in order to promote the revival and growth of the core electronics business, Sony Group's headquarters will be the two major business groups had split for research and development, systems and software technologies, state-of-the-art component technologies, user experience and product strategy, global sales and marketing, and production logistics procurement of six unified platform. In this regard, Paller consulting senior director Luo Qingqi, which is conducive to enhance synergies and efficiency.
six under the platform, Sony will be the two major business groups and then split into ten two Group, specifically, digital imaging (digital cameras, digital camcorders), game (online entertainment computer entertainment and mobile smart phones, tablet PCs and of VAIO) Sony Music, Sony Pictures Entertainment and Sony Financial Holdings profit sector remains as a separate business segment.
Sony for eight consecutive years loss of home entertainment and audio services, including television, will be the direct leadership of CEO Kazuo Hirai, he himself is responsible for the corporate executives of these businesses.
Jiang Jingyuan said, For Sony, this adjustment over the past 10 years, an organizational structure adjustment, it proclaimed the era of Kazuo Hirai, everything is in order to recovery and profitability of Sony's core business.
Chinese challenge
the past five years, Sony has been the decline in the global market, but the past five years, Sony China has not only become after the United States and Japanese markets on the size of the company Sony third largest market, but also in the margins of the core business of digital imaging, television, mobile Sony internal assessment has been at the leading edge, so that the simultaneous growth of the scale and profitability
Jiang Jingyuan told this reporter from China will Nagata Haruyasu transferred to Sony senior vice president responsible for global marketing, its meaning in order to achieve a breakthrough in the emerging markets. multiple losses, the TV business is a loss of eight consecutive years, but in the Chinese market, stick to high-end Sony TV, digital business to maintain a high profit margin, and completed to reduce costs and improve efficiency of business process reengineering .
However, Kurita stretched tree is about to take over as president of Sony China, the situation is still very difficult, since 2012, including Sony, Samsung (microblogging), including foreign brands in the Chinese LCD TV market share atrophy was 20%, Skyworth (microblogging), Hisense (microblogging) and other Chinese local brands have 80% of the absolute market advantage, and Apple in the smartphone market, Samsung is increasingly strong, while the local Huawei, ZTE rely thousand Yuan intelligent machine is not a small market share.
the most important thing is Sony's TV business accumulated losses of more than 11 billion U.S. dollars, the fourth quarter of last year, sales of games and film and television music business over the past eight years.
It is understood that Kurita has extensive international experience in operations stretching tree was very fond of process of recovery in the marathon.
share:> Related: Sony adjust the structure of digital imaging will become the pillar of business Sony coaching change Technology official microblogging
this time initiated by new CEO Kazuo Hirai, executive adjustment, in addition to the former president of Sony (China) Nagata Haruyasu transferred Sony Senior Vice President, former Sony Marketing (Japan), President of Kurita stretch tree (Nobuki Kurita) as Sony (China) Co., Ltd. CEO, as well as a dizzying array of executive appointments, involving financial, business strategy, technology strategy, product strategy, marketing, almost all the important positions.
April 1, 2009, a congregation of the Kazuo Hirai, Sony's new executive will be formally taking office, Sony entered the
for the structure adjustment of Sony, Sony (China) Co., Ltd. Media Public Relations Management Department Director Jiang Jingyuan March 28 told this reporter that, changed from three to two more flat the
organization structure reshuffle
in 2009, in order to reverse the loss-making situation, Sony CEO Howard Stringer began to repeatedly adjust the Group business structure. March 2011, he will be Sony's core business restructuring
the end of March 2012, Sony under Hirai surgeon, in order to promote the revival and growth of the core electronics business, Sony Group's headquarters will be the two major business groups had split for research and development, systems and software technologies, state-of-the-art component technologies, user experience and product strategy, global sales and marketing, and production logistics procurement of six unified platform. In this regard, Paller consulting senior director Luo Qingqi, which is conducive to enhance synergies and efficiency.
six under the platform, Sony will be the two major business groups and then split into ten two Group, specifically, digital imaging (digital cameras, digital camcorders), game (online entertainment computer entertainment and mobile smart phones, tablet PCs and of VAIO) Sony Music, Sony Pictures Entertainment and Sony Financial Holdings profit sector remains as a separate business segment.
Sony for eight consecutive years loss of home entertainment and audio services, including television, will be the direct leadership of CEO Kazuo Hirai, he himself is responsible for the corporate executives of these businesses.
Jiang Jingyuan said, For Sony, this adjustment over the past 10 years, an organizational structure adjustment, it proclaimed the era of Kazuo Hirai, everything is in order to recovery and profitability of Sony's core business.
Chinese challenge
the past five years, Sony has been the decline in the global market, but the past five years, Sony China has not only become after the United States and Japanese markets on the size of the company Sony third largest market, but also in the margins of the core business of digital imaging, television, mobile Sony internal assessment has been at the leading edge, so that the simultaneous growth of the scale and profitability
Jiang Jingyuan told this reporter from China will Nagata Haruyasu transferred to Sony senior vice president responsible for global marketing, its meaning in order to achieve a breakthrough in the emerging markets. multiple losses, the TV business is a loss of eight consecutive years, but in the Chinese market, stick to high-end Sony TV, digital business to maintain a high profit margin, and completed to reduce costs and improve efficiency of business process reengineering .
However, Kurita stretched tree is about to take over as president of Sony China, the situation is still very difficult, since 2012, including Sony, Samsung (microblogging), including foreign brands in the Chinese LCD TV market share atrophy was 20%, Skyworth (microblogging), Hisense (microblogging) and other Chinese local brands have 80% of the absolute market advantage, and Apple in the smartphone market, Samsung is increasingly strong, while the local Huawei, ZTE rely thousand Yuan intelligent machine is not a small market share.
the most important thing is Sony's TV business accumulated losses of more than 11 billion U.S. dollars, the fourth quarter of last year, sales of games and film and television music business over the past eight years.
It is understood that Kurita has extensive international experience in operations stretching tree was very fond of process of recovery in the marathon.
share:> Related: Sony adjust the structure of digital imaging will become the pillar of business Sony coaching change Technology official microblogging
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